A growing number of brands have begun opening doors to guest designers, but it is a practice that Frame says they’ve been using since its inception.
The contemporary brand’s latest collaboration is with model Imaan Hammam, who told WWD she’d love to get going on a second collaboration as soon as possible. Erik Torstensson, cofounder of Frame, laughed in response saying, “nothing is confirmed.”
Despite resistance to confirming a follow-up to the still pending collection, Torstensson and Jens Grede, cofounder of Frame, agreed that working with Hammam was a seamless experience, saying it was the energy she brought to the project that “makes it fun.”
Hammam’s collection marks the sixth collaboration for Frame though Grede and Torstensson said the capsules really cannot be compared to one another as each is a personal endeavor. For Hammam, the project was another chance to use her platform to celebrate freedom, diversity, equality and female empowerment. “That’s what we try to do [each time],” Torstensson said. “We try to facilitate a vision.”
 “She is a natural creative director,” Grede said. “I think that we know when we meet someone and they just have that natural ability and she is her own best stylist, her own best editor and she

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