Serena Williams Gets Personal With Anna Wintour Before S by Serena Presentation

Serena Williams needed only an 11-minute conversational Q&A with Condé Nast’s Anna Wintour Wednesday morning to discuss new business pursuits, fashion design, everyday heroes and the power of motherhood.
Pyer Moss’ Kerby-Jean Raymond and André Leon Talley were among the guests who listened in, while seated comfortably at tables at Spring Place. Before 13 physically and ethnically diverse models strode into the sunlit room for a brief presentation of the S by Serena spring 2020 line, Williams said, “I wanted to do this different format so that you guys can hear about the designer [and] a little bit about my mind, and how I may or may not work upstairs.”
Lighthearted as she was at times, the 23-time Grand Slam winner mentioned more than once her long-term commitment to fashion. “I have been doing fashion since 2000 — that’s when I went to school. I’ve been doing this a long time. More than people actually realize, which is why it was important for me to sit down and have his different format for a fashion show. Although some things and some companies may pop overnight, that’s such a small percentage. It takes a lot of work, and nothing can replace hard work.”
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