MILAN — If you don’t find an inspiring case study, become one.
At least that’s what Veronica Varetta did establishing Lil Milan, her brand of demi-fine jewelry that is booming in Italy because of its minimal aesthetics and approachable price points.
Essential gold chains, delicate ear cuffs, small hoops and extra-fine rings earned Varetta an increased following of Millennial customers who led her company’s sales to double in 2019 to reach 900,000 euros.
Soft-spoken yet with determination twinkling in her eyes, 28-year-old Varetta embodies the modern archetype of a female entrepreneur: she promotes inclusivity and female empowerment inciting self-gifting for daily achievements rather than celebrating Saint Valentine’s as a key marketing moment to have women gifted with jewelry by partners. Her success was a reflection of her ability to intercept all the trends that got jewelry back in the high consideration of consumers, as a longer-term investment in their own styles compared to fashion accessories such as luxury bags and footwear.
“I’m more interested in a wider, long-term vision rather than in the product itself. This brand is really an opportunity to create a community and telegraph values of positivity and inclusivity,” said Varetta. “Jewelry has always been exclusive as usually gold symbolize something
At least that’s what Veronica Varetta did establishing Lil Milan, her brand of demi-fine jewelry that is booming in Italy because of its minimal aesthetics and approachable price points.
Essential gold chains, delicate ear cuffs, small hoops and extra-fine rings earned Varetta an increased following of Millennial customers who led her company’s sales to double in 2019 to reach 900,000 euros.
Soft-spoken yet with determination twinkling in her eyes, 28-year-old Varetta embodies the modern archetype of a female entrepreneur: she promotes inclusivity and female empowerment inciting self-gifting for daily achievements rather than celebrating Saint Valentine’s as a key marketing moment to have women gifted with jewelry by partners. Her success was a reflection of her ability to intercept all the trends that got jewelry back in the high consideration of consumers, as a longer-term investment in their own styles compared to fashion accessories such as luxury bags and footwear.
“I’m more interested in a wider, long-term vision rather than in the product itself. This brand is really an opportunity to create a community and telegraph values of positivity and inclusivity,” said Varetta. “Jewelry has always been exclusive as usually gold symbolize something
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