The Newsette is celebrating Valentine’s Day by launching a new content vertical, “Relationships.” The first feature is in partnership with Bumble, and titled, “How to Make the First Move.”
Here, Daniella Pierson, founder and chief executive officer of The Newsette, explains the decision behind rolling out this feature as well as how the newsletter’s sponsorship model works.
WWD: What was the impetus behind launching this feature?
Daniella Pierson: Over the last five years, The Newsette has been the go-to resource for women-empowering content and interviews, but after a recent subscriber survey, we realized that our reader wasn’t only coming to us for career stories — they also relied on us heavily for fashion, beauty, relationships, wellness and lifestyle curation. Advice and insight on relationships — in all categories including professional, romantic, and platonic — were among the most requested.
We wanted to create that playbook via a weekly column. Bumble, the women-first social networking platform with three different modes (Bumble Bizz, Bumble BFF, and Bumble Date) for professional networking, friend-finding and dating, was absolutely the perfect partner to launch with since they empower their users to connect with others with confidence.
WWD: What insights, topics and themes will be offered to readers?
D.P.: This exciting content
Here, Daniella Pierson, founder and chief executive officer of The Newsette, explains the decision behind rolling out this feature as well as how the newsletter’s sponsorship model works.
WWD: What was the impetus behind launching this feature?
Daniella Pierson: Over the last five years, The Newsette has been the go-to resource for women-empowering content and interviews, but after a recent subscriber survey, we realized that our reader wasn’t only coming to us for career stories — they also relied on us heavily for fashion, beauty, relationships, wellness and lifestyle curation. Advice and insight on relationships — in all categories including professional, romantic, and platonic — were among the most requested.
We wanted to create that playbook via a weekly column. Bumble, the women-first social networking platform with three different modes (Bumble Bizz, Bumble BFF, and Bumble Date) for professional networking, friend-finding and dating, was absolutely the perfect partner to launch with since they empower their users to connect with others with confidence.
WWD: What insights, topics and themes will be offered to readers?
D.P.: This exciting content
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