Dsquared2 is leaving a famously swanky shopping district of Beverly Hills.
The 25-year-old brand has just closed its flagship on Rodeo Drive, a stretch that includes other luxury brands like Celine, Brioni, Saint Laurent, Max Mara and Hermès, among others. A spokesman for the brand confirmed the closure and said the plan, as of now, is to reopen in some capacity in West Hollywood, a Los Angeles neighborhood that has been more popular for newer, trendier brands in recent years. As yet, there is no set opening date for Dsquared2 in the neighborhood, but the spokesman said a “new West Coast strategy…will be announced in due course.”
In a separate statement on the closure, the brand alluded to “a new strategy of personal shopping and a one-to-one retail experience” for the future L.A. location. The spokesman declined further comment. The now-closed location in Beverly Hills opened in 2015.
The brand’s only other freestanding location in the U.S. is in New York’s SoHo neighborhood, also opened in 2015, when Dsquared2 made its first push into American retail. Although designers and brand founders Dean and Dan Caten are Canadian and went to school in New York, they’ve long worked out of Milan and have most
The 25-year-old brand has just closed its flagship on Rodeo Drive, a stretch that includes other luxury brands like Celine, Brioni, Saint Laurent, Max Mara and Hermès, among others. A spokesman for the brand confirmed the closure and said the plan, as of now, is to reopen in some capacity in West Hollywood, a Los Angeles neighborhood that has been more popular for newer, trendier brands in recent years. As yet, there is no set opening date for Dsquared2 in the neighborhood, but the spokesman said a “new West Coast strategy…will be announced in due course.”
In a separate statement on the closure, the brand alluded to “a new strategy of personal shopping and a one-to-one retail experience” for the future L.A. location. The spokesman declined further comment. The now-closed location in Beverly Hills opened in 2015.
The brand’s only other freestanding location in the U.S. is in New York’s SoHo neighborhood, also opened in 2015, when Dsquared2 made its first push into American retail. Although designers and brand founders Dean and Dan Caten are Canadian and went to school in New York, they’ve long worked out of Milan and have most
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