Marc Jacobs, Michael Kors, actress Ashley Benson and influencer Camila Coelho were in the winners’ circle when it came to generating media impact value during New York Fashion Week.
The top five brands for media impact value were, in order, Marc Jacobs, Tom Ford, Michael Kors, Oscar de la Renta and Carolina Herrera, according to Launchmetrics, a data research and insights company that attaches a monetary value to media impact value by tracking a brand’s marketing activities across all social media, as well as print and online publications.
The top five brands owned media, in order, were Michael Kors, Tom Ford, Coach, Marc Jacobs and Oscar de la Renta.
Launchmetrics declined to reveal the media impact value of these brands until a later date when it releases an official report when all the fashion weeks are completed.
Overall, New York Fashion Week drummed up $154.3 million in media impact value. Specifically, total contribution of social media was $110.4 million and total contribution of online media was $43.9 million. The data was monitored from Feb. 5 to 13 on online and social media.
The top hashtags were #NYFW on Instagram, which accounted for $46.4 million in media impact value, and #NYFW on Twitter, which accounted for

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