Snap Inc. has just lost its first head of talent partnerships, a role created to help the social and camera tech company to be more of a resource for influencers and celebrities.
Lauren Gallo joined Snap in the executive role less than two years ago, as first reported by WWD, leaving her position of about three years as a lead on Apple Inc.’s brand and marketing strategy. Snap’s goal with bringing Gallo in for the new position was for her to oversee and expand relationships with the platform’s “official” stories accounts, those maintained by celebrities and the ever-expanding realm of social influencers.
Now Gallo has left Snap for Nike Inc., where she worked in digital marketing before moving over to Apple. It’s unclear what her exact position within Nike will be, but looking at a somewhat vague post Gallo put up on Instagram, it seems likely it will again be in a branding/marketing role.
“I always believed I’d return. I just didn’t know when,” Gallo wrote alongside a photo of Nike’s logo. “I couldn’t be more excited to be back building the future of the swoosh.”
A representative for Nike could not be reached for comment, nor could a representative of Snap. The latter
Lauren Gallo joined Snap in the executive role less than two years ago, as first reported by WWD, leaving her position of about three years as a lead on Apple Inc.’s brand and marketing strategy. Snap’s goal with bringing Gallo in for the new position was for her to oversee and expand relationships with the platform’s “official” stories accounts, those maintained by celebrities and the ever-expanding realm of social influencers.
Now Gallo has left Snap for Nike Inc., where she worked in digital marketing before moving over to Apple. It’s unclear what her exact position within Nike will be, but looking at a somewhat vague post Gallo put up on Instagram, it seems likely it will again be in a branding/marketing role.
“I always believed I’d return. I just didn’t know when,” Gallo wrote alongside a photo of Nike’s logo. “I couldn’t be more excited to be back building the future of the swoosh.”
A representative for Nike could not be reached for comment, nor could a representative of Snap. The latter