Dollar-store staple brands of yore such as V05, Rave, White Rain and LA Looks may have a second lease on life thanks to a new owner.
Tengram Capital Partners announced yesterday that it is to acquire High Ridge Brands Co., owner of the above skin and hair brands as well as Zest, Coast and Zero Frizz and oral-care brand Dr. Fresh. The acquisition is subject to bankruptcy court approval. James Daniels, High Ridge’s former president and chief executive officer, is to return to that role once the deal is final.
Tengram invests primarily in higher-end beauty brands such as Nest Fragrances, Algenist, DevaCurl, Revive and Laura Geller, but is not one to shy away from a deal, either.
High Ridge Brands Co. in December filed for chapter 11 bankruptcy protection, putting its assets up for auction after failing to secure the sale of its brand pre-bankruptcy.
The business was formed as a private equity play, in order to acquire Zest from Procter & Gamble in 2011. Gradually, the business picked up other companies, including White Rain, LA Looks and Dr Fresh, its most recent acquisition in 2016. Because of the products’ low price points, the goal was to minimize back-end costs by optimizing supply
Tengram Capital Partners announced yesterday that it is to acquire High Ridge Brands Co., owner of the above skin and hair brands as well as Zest, Coast and Zero Frizz and oral-care brand Dr. Fresh. The acquisition is subject to bankruptcy court approval. James Daniels, High Ridge’s former president and chief executive officer, is to return to that role once the deal is final.
Tengram invests primarily in higher-end beauty brands such as Nest Fragrances, Algenist, DevaCurl, Revive and Laura Geller, but is not one to shy away from a deal, either.
High Ridge Brands Co. in December filed for chapter 11 bankruptcy protection, putting its assets up for auction after failing to secure the sale of its brand pre-bankruptcy.
The business was formed as a private equity play, in order to acquire Zest from Procter & Gamble in 2011. Gradually, the business picked up other companies, including White Rain, LA Looks and Dr Fresh, its most recent acquisition in 2016. Because of the products’ low price points, the goal was to minimize back-end costs by optimizing supply
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