Day: March 24, 2020

Coronavirus Effects on Retail Discounts

As physical stores close around the world, disruption has occurred in the natural economic cycle creating uncertainty for retailers. Consumers have turned attention to online shopping, though continue to show fear in spending. To track online trends, Refintiv has partnered with StyleSage Co. to analyze retailers, brands, online trends, and products from across the globe. […]

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The Met Postpones ‘About Time’ Exhibition Until Late October, Met Gala Still Undecided

ALL IN DUE TIME: Like legions of companies, museums and cultural institutions around the globe, initial temporary closings triggered by the pandemic, the Metropolitan Museum of Art will keep its doors closed to the public until July 1. That shuttering has also pushed back the calendar for the opening of its Costume Institute’s “About Time: […]

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Shawn Stussy’s Graphics Dominate Dior Pre-Fall Men’s Ads

SURF’S UP: Shawn Stussy’s psychedelic artwork for Dior has pervaded every aspect of the French fashion house’s pre-fall men’s collection — down to its advertising campaign. His loopy, embellished lettering appeared as a print on shirts, sweaters and bob hats, and featured as the backdrop for the catwalk show held in Miami last December. Now, […]

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Marketing in the Age of Coronavirus: The Dos and (Many) Don’ts

Thinking about using the coronavirus as an angle to push shoppers to buy your beauty products or natural hand sanitizer? What about repositioning apparel as “WFH style” or insisting there’s no better time to invest in luxury pajamas or blasting out images of Chrissy Teigen in self-quarantine, just to make sure everyone knows what brand […]

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Fashion Fights Coronavirus: Designers Create Masks, Hospital Gowns and More to Fight Pandemic

Many of the world’s fashion designers and brands have had to halt everyday operations due to the coronavirus pandemic — but now, several firms are reallocating resources to fight the virus’ spread. As COVID-19 cases have sharply increased, affecting 341,500 people and causing 15,187 deaths globally as of March 23, so too has the need […]

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