LONDON — Independent fashion publications are facing a series of problems amid the coronavirus outbreak: Shoots have been canceled, advertisers are pulling out, production costs are surging and international shipping blockages are forcing publishers around the globe to pivot and act creatively in order to connect with readers.
In the U.K., Dazed Media is offering the April issue of Dazed and the spring/summer issue of Another Man free to download “as a small gift to our readers.” It has also launched a digital campaign #AloneTogether on Dazed that invites homebound audiences worldwide “to take part in an open movement that uses creativity to celebrate community in the face of isolation,” according to Jefferson Hack, chief executive officer and cofounder of Dazed Media.
Another has introduced the #CultureIsNotCancelled campaign, which urges people and organizations alike to practice social distancing, and still keep culture alive.
“We will be supporting the creative industries by showcasing otherwise postponed or canceled projects, from fashion collections to exhibitions, films and much more. Culture must be protected and projected in the bedrooms of every home to give hope and humanity in a time crisis. The importance of digital media in doing this cannot be underestimated,” Hack said.
Dazed will also suspend
In the U.K., Dazed Media is offering the April issue of Dazed and the spring/summer issue of Another Man free to download “as a small gift to our readers.” It has also launched a digital campaign #AloneTogether on Dazed that invites homebound audiences worldwide “to take part in an open movement that uses creativity to celebrate community in the face of isolation,” according to Jefferson Hack, chief executive officer and cofounder of Dazed Media.
Another has introduced the #CultureIsNotCancelled campaign, which urges people and organizations alike to practice social distancing, and still keep culture alive.
“We will be supporting the creative industries by showcasing otherwise postponed or canceled projects, from fashion collections to exhibitions, films and much more. Culture must be protected and projected in the bedrooms of every home to give hope and humanity in a time crisis. The importance of digital media in doing this cannot be underestimated,” Hack said.
Dazed will also suspend