In Crisis Management, Why the Future Is as Important as the Here and Now

As the impact of the coronavirus outbreak continues to run its course, business leaders are being forced to adopt new modalities of leadership that require often untested skillsets. Operating in a “crisis response” mode also spotlights the need to maintain operational strategies endemic to any successful business.
As part of a series of stories on crisis management, WWD shares the best practices of retail and brand consultants, analysts, c-level leaders and other industry stakeholders in managing the negative impact of the COVID-19 disruption.
Fast thinking in times of change
When asked what retail and brand leaders need to do in times of crisis such as now, Darrin Giglio, chief executive officer and chief investigator of North American Investigations, said instilling confidence and thinking fast can be beneficial.
“A firm and its employees greatly improve their chances of enduring the crisis if leadership believes they will,” Giglio told WWD. “You’ve got to convey confidence when addressing employees in this situation but at the same time, you need to be honest. This isn’t a time to be painting a picture of rainbows and unicorns or it damages your credibility.”
With “fast thinking,” Giglio said being decisive is crucial during a crisis. “Make choices quickly and implement a

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