LONDON — As screen time grows and retailers face growing issues with stock, Qubit, the personalization software service, has become a useful backend tool for e-tailers.
“Personalization is even more relevant now, because a lot of our clients are using our technology to target loyal customers and to make sure, if they’ve got limited supply, they can point certain products to their shoppers,” said Graham Cooke, founder and chief executive officer of Qubit.
The company works with retailers from fast fashion, luxury and beauty, such as River Island, Topshop, Net-a-porter, Farfetch and the Estée Lauder Companies. Over the past few weeks, they said they’ve noticed that overall time spent on e-commerce sites have been down, but conversion rates are increasing.
“What we are seeing is that personalization is helping to drive that conversion rate up. We are seeing customers that know the brand visits the site. These are the customers that you know best, and can make up to two thirds of your revenue,” said Cooke.
According to Cooke, personalization can come in many forms, from targeted promotional campaigns for returning customers, to product recommendations built on a customer’s search and browsing history. The latter is the most popular and most effective.
With supply chains
“Personalization is even more relevant now, because a lot of our clients are using our technology to target loyal customers and to make sure, if they’ve got limited supply, they can point certain products to their shoppers,” said Graham Cooke, founder and chief executive officer of Qubit.
The company works with retailers from fast fashion, luxury and beauty, such as River Island, Topshop, Net-a-porter, Farfetch and the Estée Lauder Companies. Over the past few weeks, they said they’ve noticed that overall time spent on e-commerce sites have been down, but conversion rates are increasing.
“What we are seeing is that personalization is helping to drive that conversion rate up. We are seeing customers that know the brand visits the site. These are the customers that you know best, and can make up to two thirds of your revenue,” said Cooke.
According to Cooke, personalization can come in many forms, from targeted promotional campaigns for returning customers, to product recommendations built on a customer’s search and browsing history. The latter is the most popular and most effective.
With supply chains
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