Pinterest is making a push for shoppable content.
The social media platform is rolling out a new feature, Shopping Spotlights, that allows users to purchase curations by guest editors, including influencers and publishers. Former Teen Vogue editor in chief Elaine Welteroth, influencer Blair Eadie, interior designer Sarah Sherman Samuel and publications such as Refinery29, Domino and Who What Wear are partnering with Pinterest for the launch.
“A big focus of our product roadmap in the shopping space the last 18 months has been to bridge the gap between people getting inspired and helping them take action,” said Amy Vener, head of retail strategy and marketing at Pinterest. “Putting [Pinterest users] in the hands of these experts based on trends that are timely, and connecting them to the products they can buy, was a key reason behind why we launched this Shopping Spotlights feature.”
Each week Pinterest will add a new guest editor to Shopping Spotlights. The guest editors will not make commissions from sales of the products they feature, Vener said.
“Our current model as a company is advertising-based, so we do not do any kind of commission or affiliate program payouts,” she said.
About 97 percent of the top searches on Pinterest are unbranded,
The social media platform is rolling out a new feature, Shopping Spotlights, that allows users to purchase curations by guest editors, including influencers and publishers. Former Teen Vogue editor in chief Elaine Welteroth, influencer Blair Eadie, interior designer Sarah Sherman Samuel and publications such as Refinery29, Domino and Who What Wear are partnering with Pinterest for the launch.
“A big focus of our product roadmap in the shopping space the last 18 months has been to bridge the gap between people getting inspired and helping them take action,” said Amy Vener, head of retail strategy and marketing at Pinterest. “Putting [Pinterest users] in the hands of these experts based on trends that are timely, and connecting them to the products they can buy, was a key reason behind why we launched this Shopping Spotlights feature.”
Each week Pinterest will add a new guest editor to Shopping Spotlights. The guest editors will not make commissions from sales of the products they feature, Vener said.
“Our current model as a company is advertising-based, so we do not do any kind of commission or affiliate program payouts,” she said.
About 97 percent of the top searches on Pinterest are unbranded,
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