Panasonic Corp.’s equity investment in Blue Yonder, the end-to-end supply chain software provider, has been made via a secondary sale of shares values at an enterprise value of $5.5 billion. The investment gives Panasonic a 20 percent minority ownership stake and one seat on the board of directors of Blue Yonder.
The partnership builds upon a strong relationship between the two companies, including a joint venture in Japan announced in April of last year.
“Modern-day supply chains face a number of challenges including rapidly shifting demand, hyper-personalization of consumer needs, labor shortages and operational inefficiencies, so by further developing our relationship with supply chain software specialists Blue Yonder, I believe we will be able to make larger, more transformative contributions to a greater number of customers,” stated Yasu Higuchi, representative director of Panasonic Corp. and chief executive officer of Panasonic’s Connected Solutions Co. “In order to do so, we aim to gain a deeper understanding of Blue Yonder’s advanced global solutions and business model so that we can augment and further elevate our own solutions capability. Through this collaboration, we aim to become a global leading provider of frontline process innovation.”
The investment, said Kazuhiro Tsuga, ceo of Panasonic Corp., will be a

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