First there was YouTube. Then there was Instagram. Now TikTok is all the rage these days (even if its future is uncertain.) Each platform has created a plethora of beauty influencers, and the influencer economy is worth an estimated $10 billion. From all-out celebrities like Kim Kardashian West to micro-influencers, everyone and anyone with a following is looking to get in on the action. Initially, influencers served as the faces of beauty brands and collaborated on collections with major companies, putting their star power behind everything from eyeshadow palettes to skin care to hair products. Several have taken it even further and funneled their followings into launching their own beauty lines. Camila Coelho just introduced Elaluz with two lip products and much more to come, while Huda Kattan has been creating products people can’t get enough of since 2013 with Huda Beauty while continuing to grow her brand’s insanely huge Instagram following. These are the top beauty influencer brands to know.
1. Camila Coelho / Elaluz Lip & Cheek Stain 
One thing about Camila Coelho is certain: The influencer knows how to find her light. And with her just launched beauty brand, Elaluz, she’s helping everyone else find theirs, too. Elaluz is

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