The industry regularly focuses on the front-end user experience of any platform, but back-end operations are starting to modernize. After innovating the discovery element of the wholesale process, NuOrder is turning its attention to the purchasing experience. With its new Payments solution, NuOrder is expanding its offerings to encompass the entire buying journey.
“We always want to build solutions for buyers across the NuOrder platform that will enhance their overall experience,” said Heath Wells, cofounder and co-chief executive officer of NuOrder. “By creating our own backend system, this allows us to keep the relationship with every buyer and retailer rather than handing them over to a partner.”
The digital wholesale platform allows brands and buyers to interact, showcase and browse product and manage merchandise orders. Yet the payment process wasn’t standardized across NuOrder; some brands would use a third-party gateway service or manually process payments over the phone. These systems can increase the likelihood delays, potential errors and unsatisfactory customer experiences, which may result in lost business.
With NuOrder Payments, vendors can choose to support click-to-purchase and pay later experiences within their wholesale platform. This can provide greater flexibility for buyers and reduce the chance of cancellations or delays, allowing brands to manage

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