In its simplest form, a brand helps distinguish one type of product from another. But for anyone looking to develop a brand from scratch, there’s so much more to consider. For example, there are brand attributes to think about, and questions around how the brand will be positioned in the market as well as how […]
As e-commerce sales continue to grow, so do payment authorization failures, which is when financial service providers flag a customer’s online order. That means the order has to be manually reviewed, which makes approval rates plummet — along with sales. Just how big an issue is this? According to Riskified, $600 billion is locked up […]
Acknowledging that most of us have spent a much greater deal of time indoors and less time dressing up over the last year, Klarna’s new campaign with A$AP Rocky is inviting consumers to “Get Smooth Again.” The global retail bank, payments and shopping service announced an ongoing partnership with the musician, style icon and entrepreneur […]