You have a brand, a website, maybe a store and a stunning collection of products to sell. Now what? Well, you need customers, of course. But how do you find them? And how do you get them to come back and shop again?
That’s when marketing comes in. And just like developing and launching a brand, marketing, which some consider being the most important part of running a business, requires a well-thought-out strategy.
It’s within this context that Parsons and WWD’s latest module (as part of Fashion Business Essentials, which is powered by Yellowbrick and includes insights from Parsons’ faculty as well as industry experts) focuses on marketing strategies.
To learn more about Fashion Business Essentials, visit the site here.
In this module, students learn the different strategies businesses use to find and retain their consumers because course administrators said “understanding of fundamental marketing techniques and technologies is essential, whether you’re using social media or an optimized website to build awareness, a heat map to perfect retail merchandising or dedicated apps to both communicate with the consumer and facilitate sales, because the consumer must first discover a product before making their first purchase.”
The module offers a comprehensive review of customer archetypes, the marketing funnel,

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