When it comes to choosing the best shampoo for your needs, think about the way you shop for skincare products. Just like someone with oily skin wouldn’t reach for a heavy moisturizer, someone with curls shouldn’t suds up with a shampoo for straight locks. It’s all about shopping for your hair type and condition to get the best results.
“Before choosing the best shampoo for your hair type it’s important to understand your hair type and texture,” says Jamie Wiley, Pureology Global Artistic Director. “Ask yourself if your hair strands are fine, medium or thick and then whether your texture is wavy, straight, curly, thick, dry, and/or color treated. Knowing which category you fall into will help determine what shampoo and conditioner you should take home. Choosing the right shampoo is important for everyone and figuring out what works best for your hair.”
How to find the best shampoo for your hair type
Fine hair tends to have more buildup on the scalp, so it requires a shampoo that has a deep cleansing agent, advises Wiley. Dry hair needs essential oils and the best ones contain coconut oil and avocado oil. Thick hair is prone to getting dirty very fast and so equal

Follow WWD on Twitter or become a fan on Facebook.