Louis Vuitton has tapped HoYeon Jung as their newest global ambassador. The model, who made her acting debut in the wildly popular Korean drama series “Squid Game,” is now the French fashion house’s new global Maison Ambassador for fashion, watches and jewelry. “It is an honor to start my acting career with Louis Vuitton, the […]
What does a brand have to do to inspire Millennial and Gen Z loyalty? At PreciseTarget, we used machine learning technologies to look at more than 5 billion purchase transactions spanning more than 2,300 fashion brands. The analysis clearly indicates younger consumers are a brand-switching bunch, although this attribute is often misunderstood by marketers. These […]