From niche brands to trending launches, the best beauty subscription boxes offer an easy way to get your hands on your next favorite discovery at a discount. By sourcing popular and up-and-coming beauty products and bundling them together at a price that’s less than the sum of their original retail value, beauty subscription boxes allow customers to try more products than they may typically grab in the checkout line — all for a fraction of the cost. For this reason, they appeal to longtime beauty shoppers and new ones alike. In fact, recent data from Emarsys shows that beauty boxes are the most subscribed-to box service in the U.S., ahead of both food and drink and fashion categories.
For the 32 percent of U.S. consumers that currently subscribe to a beauty box, these mailers deliver curated assortments of makeup, skin care, hair care and fragrance products straight to their doors. Average monthly costs range from $15 to $50, allowing plenty of flexibility to go for a low monthly fee or a bigger splurge. To keep costs down and variety plentiful, boxes tend to contain deluxe sample sizes, sometimes mixed in with full-size selects. Certain companies focus on bestsellers and new launches,
For the 32 percent of U.S. consumers that currently subscribe to a beauty box, these mailers deliver curated assortments of makeup, skin care, hair care and fragrance products straight to their doors. Average monthly costs range from $15 to $50, allowing plenty of flexibility to go for a low monthly fee or a bigger splurge. To keep costs down and variety plentiful, boxes tend to contain deluxe sample sizes, sometimes mixed in with full-size selects. Certain companies focus on bestsellers and new launches,
Follow WWD on Twitter or become a fan on Facebook.