Ariana Grande is the latest celebrity making a venture into beauty with the launch of her makeup brand, R.E.M. Beauty.
After weeks of teasing the project, the Grammy-winning singer confirmed on Sept. 10 that she was launching the beauty brand this fall. It was revealed today that the brand will be launching this Friday.
Grande’s R.E.M. Beauty brand has been two years in the making. The singer teamed with Forma Brands, the beauty incubator behind other brands like Morphe and Bad Habit, to create the makeup brand.
“R.E.M. Beauty inspires you to make every dream a reality, in both beauty and beyond,” reads a press release from the brand. “Blending otherworldly ideas with real-world innovation, we exist to empower you to explore what creativity means to you.”
The brand’s first launch — which is called Chapter 1 — includes 11 makeup products across the eyes, lip and face categories. The brand’s eye products were inspired by Grande’s signature bold eyeliner looks. It is comprised of an eyeliner marker in black; a kohl eyeliner pencil in black, white and brown; a volumizing mascara in black; a lengthening mascara in black; a six-pan eye shadow palette that comes in three colorways; two styles of false lashes,
After weeks of teasing the project, the Grammy-winning singer confirmed on Sept. 10 that she was launching the beauty brand this fall. It was revealed today that the brand will be launching this Friday.
Grande’s R.E.M. Beauty brand has been two years in the making. The singer teamed with Forma Brands, the beauty incubator behind other brands like Morphe and Bad Habit, to create the makeup brand.
“R.E.M. Beauty inspires you to make every dream a reality, in both beauty and beyond,” reads a press release from the brand. “Blending otherworldly ideas with real-world innovation, we exist to empower you to explore what creativity means to you.”
The brand’s first launch — which is called Chapter 1 — includes 11 makeup products across the eyes, lip and face categories. The brand’s eye products were inspired by Grande’s signature bold eyeliner looks. It is comprised of an eyeliner marker in black; a kohl eyeliner pencil in black, white and brown; a volumizing mascara in black; a lengthening mascara in black; a six-pan eye shadow palette that comes in three colorways; two styles of false lashes,
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