Mary Lawless Lee is looking to motherhood for her latest business venture.
The influencer, who is behind the Happily Grey website, brand and Nashville store and a mother of two, launched her newest venture this week called Nēmah, a skin care brand focusing on pregnant mothers. The brand has been in the works for two years and launched with two products: a restorative scar treatment for $28 and a revitalizing stretch mark cream for $34. Lee and her husband Madison Lee cofounded the brand.
“A big part of the inspiration behind this is the conversations I’ve had in the last two years with my readers about what they’re using,” Lee said. “Hearing from them and talking to them about their journeys like with IVF and miscarriages and all of these different paths to becoming a mom is definitely something we want to do a good job at highlighting.”
Lee stated the products were finalized a year ago, but she waited to launch the brand in order to develop the community aspect of Nēmah, which as a mother was a critical component for her to offer along with the products.
Nēmah’s website offers a Journal tab where customers can read entries from actual mothers from
The influencer, who is behind the Happily Grey website, brand and Nashville store and a mother of two, launched her newest venture this week called Nēmah, a skin care brand focusing on pregnant mothers. The brand has been in the works for two years and launched with two products: a restorative scar treatment for $28 and a revitalizing stretch mark cream for $34. Lee and her husband Madison Lee cofounded the brand.
“A big part of the inspiration behind this is the conversations I’ve had in the last two years with my readers about what they’re using,” Lee said. “Hearing from them and talking to them about their journeys like with IVF and miscarriages and all of these different paths to becoming a mom is definitely something we want to do a good job at highlighting.”
Lee stated the products were finalized a year ago, but she waited to launch the brand in order to develop the community aspect of Nēmah, which as a mother was a critical component for her to offer along with the products.
Nēmah’s website offers a Journal tab where customers can read entries from actual mothers from
Follow WWD on Twitter or become a fan on Facebook.