Machine Gun Kelly has made his first foray into beauty.
The award-winning singer-rapper launched his genderless nail polish collection called UN/DN Laqr, which was inspired by self-expression and creativity for all. The brand was developed and launched in partnership with Unlisted Brand Lab, an innovative brand incubator.
The collection features 10 colors and five top coats, including strong neutrals and soft pastels mixed with pop hues and specialty toppers. The launch also has three paint splatter polishes. Each shade was made nine-free (nontoxic nail polish free of the nine most harmful chemicals) in a vegan and cruelty-free status.
Additionally, the brand will drop eight curated trio sets and three polish kits. Each polish goes for $18, with sets and kits priced at $52 and $86. The collection is available to shop on Undnlaqr.com starting today.
A closer look at the full collection of Machine Gun Kelly’s UN/DN Laqr nail polish line.
Machine Gun Kelly for his UN/DN Laqr nail polish line.
“I don’t like to just stop at clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression — I can express myself one way today and do it all again tomorrow with something different,” Machine Gun Kelly,
The award-winning singer-rapper launched his genderless nail polish collection called UN/DN Laqr, which was inspired by self-expression and creativity for all. The brand was developed and launched in partnership with Unlisted Brand Lab, an innovative brand incubator.
The collection features 10 colors and five top coats, including strong neutrals and soft pastels mixed with pop hues and specialty toppers. The launch also has three paint splatter polishes. Each shade was made nine-free (nontoxic nail polish free of the nine most harmful chemicals) in a vegan and cruelty-free status.
Additionally, the brand will drop eight curated trio sets and three polish kits. Each polish goes for $18, with sets and kits priced at $52 and $86. The collection is available to shop on Undnlaqr.com starting today.
A closer look at the full collection of Machine Gun Kelly’s UN/DN Laqr nail polish line.
Machine Gun Kelly for his UN/DN Laqr nail polish line.
“I don’t like to just stop at clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression — I can express myself one way today and do it all again tomorrow with something different,” Machine Gun Kelly,
Follow WWD on Twitter or become a fan on Facebook.