PARIS — Chanel has responded to online controversy about its advent calendar after being mocked by influencers over the contents of the limited-edition box, resulting in a flood of negative comments on social media in the run-up to its annual Métiers d’Art runway show, due to take place on Tuesday.
Bruno Pavlovsky, president of fashion and president of Chanel SAS, said the French luxury house produced the calendar as part of this year’s celebrations of the 100th anniversary of Chanel No.5 perfume, and it did not expect the negative feedback.
“This controversy is a bit of a shame because it was not what Chanel intended. Chanel thought it would please some of its customers by offering this type of product. Evidently, we see that you have to be careful and therefore, in future, we will certainly be much more cautious,” Pavlovsky told WWD on Monday.
Asked whether this was the first time that Chanel produced an advent calendar, the executive said: “No, I don’t think so, but it wasn’t necessarily for sale.” He added that the 2021 calendar was produced in a very limited run, which was totally sold out.
This year’s edition retails for $825 and contains 27 boxes numbered from five to
Bruno Pavlovsky, president of fashion and president of Chanel SAS, said the French luxury house produced the calendar as part of this year’s celebrations of the 100th anniversary of Chanel No.5 perfume, and it did not expect the negative feedback.
“This controversy is a bit of a shame because it was not what Chanel intended. Chanel thought it would please some of its customers by offering this type of product. Evidently, we see that you have to be careful and therefore, in future, we will certainly be much more cautious,” Pavlovsky told WWD on Monday.
Asked whether this was the first time that Chanel produced an advent calendar, the executive said: “No, I don’t think so, but it wasn’t necessarily for sale.” He added that the 2021 calendar was produced in a very limited run, which was totally sold out.
This year’s edition retails for $825 and contains 27 boxes numbered from five to
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