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Finding your perfect concealer can be a little bit like trying to find the yellow brick road. Wading through the deep sea of brands, shades, textures and levels of coverage is enough to send anyone into a tailspin, especially someone with dry, acne-prone or plain old sensitive skin (I have all three).
So when I met with Annie Lawless Jacobs, the founder and CEO of Lawless Beauty — one of Sephora’s fastest-growing brands — to hear about her latest product debut, a concealer aptly named Conseal the Deal Concealer (not to be confused with their Conseal the Deal Foundation), I had a healthy bit of skepticism that this new little number would move the needle in a meaningful way. It is, after all, an already overcrowded market. But after learning about its cocktail of skin care-quality ingredients and feeling its smooth, serum-like texture that still provided solid coverage, I decided to put it to the test.
Sign up for WWD’S The Essentialist newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to
Finding your perfect concealer can be a little bit like trying to find the yellow brick road. Wading through the deep sea of brands, shades, textures and levels of coverage is enough to send anyone into a tailspin, especially someone with dry, acne-prone or plain old sensitive skin (I have all three).
So when I met with Annie Lawless Jacobs, the founder and CEO of Lawless Beauty — one of Sephora’s fastest-growing brands — to hear about her latest product debut, a concealer aptly named Conseal the Deal Concealer (not to be confused with their Conseal the Deal Foundation), I had a healthy bit of skepticism that this new little number would move the needle in a meaningful way. It is, after all, an already overcrowded market. But after learning about its cocktail of skin care-quality ingredients and feeling its smooth, serum-like texture that still provided solid coverage, I decided to put it to the test.
Sign up for WWD’S The Essentialist newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to
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