Not too long ago, the T-shirt bra market was pretty barren, as these pieces were mostly thought of as loungewear items. However, times have changed, and the market has evolved. In fact, T-shirt bras are currently among the most popular types of bras in North America. Everyday brands like Hanes and Victoria’s Secret count t-shirt bras as bestsellers. And even luxury lingerie brands like Cosabella and Le Mystere have added T-shirt bras into their lineup.
The style, named after the soft fabric it’s made of, is known for being insanely comfortable. It’s a style that ticks a lot of boxes: It’s supportive, pretty, feels like second skin and gives a natural appearance under clothes. “There is also less constriction and binding, which is why I prefer them to other bras,” notes Floatley designer Maria Gargallo Moneva. It’s truly one of the only styles you can wear for a long period of time without digging, poking or irritation. Unlike strapless bras or sports bras that you wear for certain occasions, T-shirt bras can be worn in any scenario — from lounging at
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