Perhaps no piece of apparel is more ubiquitous for the summer season than the swimsuit. But between finding your desired look for the occasion at hand, ideal price point and perfect fit — as studies show many women are now a different size than they were pre-pandemic — the search for the best swimsuit brands and styles can be nothing short of headache-inducing.
Over the past few years, the swimwear market has grown significantly. During the height of the pandemic, DTC brands like Everlane and Good American launched swimwear to tap into more inclusive and sustainable markets, while established swim labels like Summersalt and French luxury brand Eres launched collaborations to cater to shoppers’ desire for escapist fashion. And now that travel is soaring back to life as Covid restrictions loosen, even famed resortwear labels including Christopher Esber are tapping into the swimwear market with debut collections featuring signature elements of their ready-to-wear collections.
“The swimwear industry has been more daring than ever,” says Devin Brugman, co-founder of Monday Swimwear, which has been around since 2014. “We’re seeing really bold prints, tons
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.