All too often, those of us who walk the wellness line compromise aesthetics in the name of data tracking or efficiency. Ōura Health, the burgeoning wearable health platform that delivers personalized data, insights and wellness-oriented guidance daily, has been a leader in making wearable tech chic. And today, the brand is taking this ethos one step further with its latest release.
The company has announced a new smart ring collaboration with Gucci, aligning groundbreaking fashion with innovative, cutting-edge technology.
Although Gucci isn’t the first luxury brand to partner with fitness and activity tracker labels — both Tory Burch and Gorjana have teamed up with Fitbit on range of smart accessories and a limited-edition smart watch colorway, while Apple tapped Hermès to design interchangeable bands in a variety of designs — it is the first to launch a collaborative smart ring.
The Gucci x Ōura ring elevates the wearables category overall, while catering to a new, discerning consumer audience who care about prestige.
What is the Gucci x Ōura ring?
The new Gucci x Ōura ring design is emblazoned with the immediately recognizable Gucci Interlocking G in
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