MILAN — Raf Simons is the new co-creative director of Prada.
He is to work in partnership with Miuccia Prada “with equal responsibilities for creative input and decision making,” the company said Sunday.
Simons starts April 2, and the duo’s first co-designed collection is to be unveiled for spring-summer 2021 during a fashion show in Milan in September.
A collaboration between the Italian brand and the Belgian designer, which had been rumored for months, was announced at a press conference at Prada headquarters on the last day of Milan Fashion Week, and during the Boss fashion show.
“We feel the need to join as creative people in a dialogue, to bring emotion and bring co-creation,” said Simons, who was dressed in a blue coat and seated on a podium next to Miuccia Prada, who was wearing a navy sweater, trousers and a major diamond necklace.
Prada’s husband Patrizio Bertelli, co-chief executive of Prada Group, opened the meeting standing and speaking into a microphone in a conference room stuffed with paintings by Sigmar Polke, Frank Stella and Luc Tuymans.
The development suggests Prada and Bertelli are readying a succession plan at the Italian fashion house they catapulted from a historic maker of nylon accessories to a luxury mega
He is to work in partnership with Miuccia Prada “with equal responsibilities for creative input and decision making,” the company said Sunday.
Simons starts April 2, and the duo’s first co-designed collection is to be unveiled for spring-summer 2021 during a fashion show in Milan in September.
A collaboration between the Italian brand and the Belgian designer, which had been rumored for months, was announced at a press conference at Prada headquarters on the last day of Milan Fashion Week, and during the Boss fashion show.
“We feel the need to join as creative people in a dialogue, to bring emotion and bring co-creation,” said Simons, who was dressed in a blue coat and seated on a podium next to Miuccia Prada, who was wearing a navy sweater, trousers and a major diamond necklace.
Prada’s husband Patrizio Bertelli, co-chief executive of Prada Group, opened the meeting standing and speaking into a microphone in a conference room stuffed with paintings by Sigmar Polke, Frank Stella and Luc Tuymans.
The development suggests Prada and Bertelli are readying a succession plan at the Italian fashion house they catapulted from a historic maker of nylon accessories to a luxury mega
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