The Museum of Makeup, opening on May 1 in Manhattan, isn’t just another pretty face.
The 3,500-square-foot space at 94 Gansevoort Street will delve beneath the surface of the glossy industry, revealing the backstories of key figures and highlighting pivotal moments in the history of the beauty business.
Niche museums such as the Museum of Ice Cream and Sloomoo Institute, a museum dedicated to the squishy, oozy material created by Mattel, allow visitors to explore in depth a topic they’re passionate about, and have drawn large crowds.
The Museum of Makeup is angling to break into that category. Its inaugural exhibition, “Pink Jungle: 1950s Makeup in America,” will home in on the glamorous era. “It’s such a perfect decade to start with,” said Doreen Bloch, the museum’s cofounder, and chief executive officer of Poshly, a beauty research company. “There were all these amazing inventions, like automatic mascara and long-wearing lipsticks. There’s nostalgia for the cat eye, and other looks of the times.”
Nordstrom Inc. will merchandise the gift shop as the museum’s exclusive retail partner, providing a selection of Fifties-inspired items as visitors make their way out of the exhibit. There will be products to create the perfect cat eye, red-carpet essentials, iconic fragrances,
The 3,500-square-foot space at 94 Gansevoort Street will delve beneath the surface of the glossy industry, revealing the backstories of key figures and highlighting pivotal moments in the history of the beauty business.
Niche museums such as the Museum of Ice Cream and Sloomoo Institute, a museum dedicated to the squishy, oozy material created by Mattel, allow visitors to explore in depth a topic they’re passionate about, and have drawn large crowds.
The Museum of Makeup is angling to break into that category. Its inaugural exhibition, “Pink Jungle: 1950s Makeup in America,” will home in on the glamorous era. “It’s such a perfect decade to start with,” said Doreen Bloch, the museum’s cofounder, and chief executive officer of Poshly, a beauty research company. “There were all these amazing inventions, like automatic mascara and long-wearing lipsticks. There’s nostalgia for the cat eye, and other looks of the times.”
Nordstrom Inc. will merchandise the gift shop as the museum’s exclusive retail partner, providing a selection of Fifties-inspired items as visitors make their way out of the exhibit. There will be products to create the perfect cat eye, red-carpet essentials, iconic fragrances,
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