The growing economic shutdown over coronavirus has for now claimed its first model-led business. Tyra Banks is indefinitely putting off the opening of her Modelland attraction, in the works for more than a year.
The modeling-themed store and experience was set to open May 1, with tickets already being sold online for access, ranging from $59 for basic access all the way to $1,500 for an expansive package that would include a full photo shoot. The concept of the store is built around the experience of being a model, with a catwalk experience, “immersive theatre” and the offering of “professional photography moments designed by you and Tyra.”
As of now, there is no new date for the attraction to open.
“As is no surprise, in light of the recommendations of the CDC, WHO and California Gov. Gavin Newsom, we have decided to postpone the opening of Modelland,” a spokesman for the project said. “We will continue to monitor the situation and determine a new date to open that is appropriate and safe. We remain excited to bring the wondrous world of Modelland to you and will wait to welcome you to our attraction when the time is right.”
The project has been under construction

Follow WWD on Twitter or become a fan on Facebook.