Many of the world’s fashion designers and brands have had to halt everyday operations due to the coronavirus pandemic — but now, several firms are reallocating resources to fight the virus’ spread.
As COVID-19 cases have sharply increased, affecting 341,500 people and causing 15,187 deaths globally as of March 23, so too has the need for essential resources, such as masks, hospital gowns and hand sanitizer.
Fashion designers including Christian Siriano, Brandon Maxwell and Michael Costello are coming in to help fill that gap, mobilizing their teams to produce supplies needed by health-care workers and COVID-19 patients.
Larger companies, such as LVMH Moët Hennessy Louis Vuitton, Kering, L’Oréal and Coty are also pitching in, having their factories produce hand sanitizer to distribute free of charge to health authorities.
Here, WWD compiles the ways that fashion designers and brands are pitching in to fight the COVID-19 pandemic.
Brandon Maxwell
Brandon Maxwell’s team is researching the appropriate medical textiles to make gowns for hospital doctors and nurses treating COVID-19 patients. He also aims to create medical grade masks and gloves as more information on manufacturing these supplies becomes available.
“It is important for us to come together now not only for each other, but most importantly for the communities
As COVID-19 cases have sharply increased, affecting 341,500 people and causing 15,187 deaths globally as of March 23, so too has the need for essential resources, such as masks, hospital gowns and hand sanitizer.
Fashion designers including Christian Siriano, Brandon Maxwell and Michael Costello are coming in to help fill that gap, mobilizing their teams to produce supplies needed by health-care workers and COVID-19 patients.
Larger companies, such as LVMH Moët Hennessy Louis Vuitton, Kering, L’Oréal and Coty are also pitching in, having their factories produce hand sanitizer to distribute free of charge to health authorities.
Here, WWD compiles the ways that fashion designers and brands are pitching in to fight the COVID-19 pandemic.
Brandon Maxwell
Brandon Maxwell’s team is researching the appropriate medical textiles to make gowns for hospital doctors and nurses treating COVID-19 patients. He also aims to create medical grade masks and gloves as more information on manufacturing these supplies becomes available.
“It is important for us to come together now not only for each other, but most importantly for the communities
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