At a time when many brands are scrambling to rethink their fall campaigns, Dior is sticking with a familiar team.
The French luxury house’s pre-fall 2020 campaign, lensed by Brigitte Niedermair, features brand ambassador Jennifer Lawrence in minimalist outfits from the collection designed by Maria Grazia Chiuri.
The Oscar-winning actress has kept a low public profile since her wedding last year to art gallerist Cooke Maroney, and did not attend Dior’s most recent runway show in Paris in February.
The pre-fall campaign was shot from Dec. 18 to 20 in New York, well before the coronavirus imposed social distancing and shut down fashion shoots worldwide, a spokeswoman for Dior said.
The images broke on Tuesday in Elle Decor Italia, and will appear on April 16 in Italian women’s magazine Amica. In addition to traditional press, Dior plans to roll out the campaign online, though it declined to comment on its overall budget.

Jennifer Lawrence in the Dior pre-fall campaign. 
Photographed by Brigitte Niedermair/Courtesy of Dior

With its focus on crisp, monochromatic silhouettes, the campaign reflects Chiuri’s concept of a timeless wardrobe, composed of essentials, as well as founder Christian Dior’s architectural approach to clothes.
While Chiuri’s approach has been decried by some critics as too safe, it appears

Follow WWD on Twitter or become a fan on Facebook.