WWD China Launches Sustainability Summit With Yehyehyeh

WWD’s China edition, launched last May in partnership with China Mind Next, will host its inaugural Digital Sustainability Summit from April 22 to 24 at 8 p.m. Beijing time (8 a.m. Eastern time) every day, marking the 50th anniversary of Earth Day.
The three-day event, in cooperation with Yehyehyeh, one of China’s leading sustainability agencies founded by advocate, editor and curator Shaway Yeh, will bring together business leaders from around the world to assess what the industry can do to rise to the challenge of addressing sustainability issues and meeting the U.N. Sustainable Development Goals.
Lena Yang, WWD China’s chief executive officer, said the summit “is designed as a solution-focused conference with companies sharing their strategies, processes and practices, as well as lessons learned along the way when running a fashion business with environmental and social responsibility in mind.”
Yeh, who is also the summit’s sustainability expert partner, said: “I hope sustainability will be the guiding light for the industry to cope with the current crisis and rebuild the world after. The current crisis is an indication of what might come if we do not handle the climate crisis in a timely and systematic way.”
The summit has three sessions: sustainability and consumer engagement,

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