As consumers settled in at home due to quarantine, online sales of activewear and sporting equipment have notably come out on top. According to Allied Market Research, the global activewear market is now expected to be worth nearly $547 billion by 2024.
Further, a new survey conducted by Red Points, the brand protection firm, found on average consumers have spent $265 more on sporting gear and equipment during quarantine than they otherwise would have. The survey also revealed half of consumers have purchased counterfeit items within the category, both purposefully and accidentally.
Of those who purchased counterfeit items within the sporting goods category the company fund nearly 30 percent had purchased cardio equipment, 22 percent purchased yoga and flexing equipment and 19 percent purchased apparel and accessories.
“I was shocked by 50 percent of people buying counterfeits and secondarily shocked that almost 30 percent bought it knowingly,” said Daniel Shapiro, vice president of strategic partnerships and brand relationships at Red Points. “They looked at it, they knew enough about the brand to know whether it was real or not. and they bought it anyway.”
According to Red Points, there has also been a surge of new counterfeit sporting items entering the marketplace since quarantine began. Notably,
Further, a new survey conducted by Red Points, the brand protection firm, found on average consumers have spent $265 more on sporting gear and equipment during quarantine than they otherwise would have. The survey also revealed half of consumers have purchased counterfeit items within the category, both purposefully and accidentally.
Of those who purchased counterfeit items within the sporting goods category the company fund nearly 30 percent had purchased cardio equipment, 22 percent purchased yoga and flexing equipment and 19 percent purchased apparel and accessories.
“I was shocked by 50 percent of people buying counterfeits and secondarily shocked that almost 30 percent bought it knowingly,” said Daniel Shapiro, vice president of strategic partnerships and brand relationships at Red Points. “They looked at it, they knew enough about the brand to know whether it was real or not. and they bought it anyway.”
According to Red Points, there has also been a surge of new counterfeit sporting items entering the marketplace since quarantine began. Notably,
Follow WWD on Twitter or become a fan on Facebook.