It could be argued that “truth” in retail today is really just another word for streamlining — and for British retailer Sweaty Betty, a women’s activewear brand, it means the implementation of a Product Lifecycle Management solution that rallies its merchandising, design and planning into a one-stop-shop.
Sweaty Betty said it recognized the need for a cloud-based PLM solution when consumer demand for athleisure increased, and its business grew significantly. The brand eventually landed on PTC FlexPLM, a solution by retail, footwear and apparel solution firm PTC, and its single version of the truth takes form in the aforementioned streamlining, inclusive of product data and key development processes.
Founded in Notting Hill in the late Nineties, the brand aspired to merge the beautiful with the technical, and they must have done something right: Sweaty Betty today offers an impressive e-commerce operation in tandem with more than 60 brick-and-mortar stores located in the U.K., with concessions in luxury retailers Selfridges, Harrods and 50 Nordstrom locations across the U.S.
Jemma Cassidy, chief product officer, Sweaty Betty, said, “After a thorough evaluation of several PLM providers, we selected PTC FlexPLM. We wanted to put in place a secure online solution that would allow our product teams

Follow WWD on Twitter or become a fan on Facebook.