With three vaccines being deployed across the U.S., consumer research from First Insight Inc. finds that male shoppers are “more inclined” to head to physical stores after getting vaccinated.
The survey also revealed that “significantly more women than men are not planning to get vaccinated across every generation.”
Researchers at First Insight said while 64 percent of Millennial men “planned to shop for apparel in-store more or the same amount after being vaccinated, only 45 percent of Millennial women said the same.” The company said this trend was consistent across “every other generation as well, with 61 percent of Baby Boomer men and 47 percent of Baby Boomer women planning to shop for apparel in-store more or the same amount post-vaccination.”
With Generation Z, 56 percent of men polled expected to head to a store after getting vaccinated, which compares to 36 percent of Gen Z women.
“The survey found that apparel was not the only category where men are more comfortable heading in-store,” authors of the report said, adding that a higher percentage “of men are planning to shop more or the same in-store for footwear and beauty after being vaccinated compared to women across generations.”
First Insight said the single exception was Baby

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