With Amazon’s Prime Day event just around fast approaching, the company has launched an initiative to show its ongoing commitment to small businesses.
Notably, in the U.S. Amazon sells more than 7,000 products a minute with more than half of all products purchased on Amazon being sold by a small or medium business — making it likely that many consumers are already shopping from these businesses without even knowing it.
To help get customers shopping from small businesses and discover new ones, Kristen Bell, Mindy Kaling and Karamo Brown were each tapped to curate a list of their own favorite products from small businesses sold on Amazon for consumers to shop through. In addition, the initiative includes an incentivizing element for customers by offering Prime members a $10 credit to spend on Prime Day when they spend $10 with a small business on Amazon through June 20.
When asked why it was important for her to be personally involved in Amazon’s small businesses support initiative, Bell told WWD she wanted to see local communities thrive. “I know someone down the street or across the country has created a cool product, and I want to try it,” she said. “In general, I want to

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