Acknowledging that most of us have spent a much greater deal of time indoors and less time dressing up over the last year, Klarna’s new campaign with A$AP Rocky is inviting consumers to “Get Smooth Again.”
The global retail bank, payments and shopping service announced an ongoing partnership with the musician, style icon and entrepreneur on June 1, including making Rocky a shareholder and CEO-for-a-day. As part of the campaign, social content and a short film, produced by Caviar London and directed by Los Perez, will be released later this summer featuring a section of a new song from A$AP Rocky with the goal of inspiring consumers to rediscover their sense of style.
“Following a challenging year, the world is beginning to reemerge, and we believe now is the right time to really celebrate the joy of style and fashion,” said David Sandström, chief marketing officer at Klarna. “As a brand and service, Klarna wants to evoke feelings. A$AP Rocky’s innovative mind-set and his impeccable sense of style and creativity paired with Klarna’s shopping services is the perfect match that will lead us all out of fashion hibernation and encourage everyone to get out and express themselves again.”
The global retail bank, payments and shopping service announced an ongoing partnership with the musician, style icon and entrepreneur on June 1, including making Rocky a shareholder and CEO-for-a-day. As part of the campaign, social content and a short film, produced by Caviar London and directed by Los Perez, will be released later this summer featuring a section of a new song from A$AP Rocky with the goal of inspiring consumers to rediscover their sense of style.
“Following a challenging year, the world is beginning to reemerge, and we believe now is the right time to really celebrate the joy of style and fashion,” said David Sandström, chief marketing officer at Klarna. “As a brand and service, Klarna wants to evoke feelings. A$AP Rocky’s innovative mind-set and his impeccable sense of style and creativity paired with Klarna’s shopping services is the perfect match that will lead us all out of fashion hibernation and encourage everyone to get out and express themselves again.”
A short film featuring a
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