In its simplest form, a brand helps distinguish one type of product from another. But for anyone looking to develop a brand from scratch, there’s so much more to consider. For example, there are brand attributes to think about, and questions around how the brand will be positioned in the market as well as how it will differ from other brands. And there are also legal considerations too.
In the fashion industry, the storytelling and narrative behind the brand is also as important as the brand itself.
For anyone looking to launch a brand or accelerate their fashion career, Parsons and WWD are offering a course on Fashion Branding as part of Fashion Business Essentials, which is powered by Yellowbrick and includes insights from Parsons’ faculty as well as industry experts.
To learn more about Fashion Business Essentials, visit the site here.
The Fashion Branding learning module is composed of 32 lessons and covers how to name a brand, tell a brand story, build communications and public relations around a brand, and license a brand. The module includes how to build a web presence, create distinctive labeling and what it takes to build a brand digitally.

Jessica Couch 
Courtesy image.

In one of the lessons, Jessica Couch,

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