Online checkout experiences are frustrating, complicated and confusing. Shoppers are asked to fill out financial information from one site to another, and from brand to brand. That’s why industry analysts estimate that around 60 to 70 percent of consumers abandon a purchase at the checkout.
With Bolt, the payment platform has made the checkout process simpler. Users download the app, and fill out their financial details once. There are no passwords or log-ins to remember, and as consumers shop from brand to brand, purchases are made with one click. What makes it work is that Bolt is a checkout platform, and not a plug-in.
The platform also offers fraud protection and payment processing integration. And its one-click checkout connects users to a “unified cross-brand network” that is rapidly growing, the company said. It is this self-generating network that Bolt sees as a win for merchants as well as consumers. In a research report published by Bolt, the company said “what benefits consumers is what draws together merchants. We’re bringing an Amazon-like network to all independent merchants, and Bolt is decentralizing commerce for retailers and shifting e-commerce forever.”
The authors of the report said there are 7.1 million people in the network and 50

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