Consumers are getting a head start on holiday shopping this year and according to Klarna’s new holiday report, while 71 percent of shoppers plan to begin buying gifts before December, 22 percent say they’ve already started.
The company’s annual report, which aims to provide brands and retailers with insights on the holiday season ahead, looks at surveys of more than 24,000 U.S. shoppers and its proprietary shopping data from its 20 million consumers nationwide.
In its report, Klarna found that “taking advantage of holiday sales,” is the primary reason for getting a jump on gift purchasing this year, with 72 percent of consumers citing this reason. And moreover, Klarna’s data shows that nearly half of shoppers anticipate making a “bulk of their purchases” on Black Friday this year, compared to 38 percent who said they will spend the most on Cyber Monday.
However, while Black Friday has traditionally been a physical retail event, 56 percent of shoppers said they plan to make a majority of their Black Friday purchase online, compared to the 23 percent of shoppers who said they will shop mostly in-store on the day and 20 percent who said they will plan to buy online and in-store equally.
When they are
The company’s annual report, which aims to provide brands and retailers with insights on the holiday season ahead, looks at surveys of more than 24,000 U.S. shoppers and its proprietary shopping data from its 20 million consumers nationwide.
In its report, Klarna found that “taking advantage of holiday sales,” is the primary reason for getting a jump on gift purchasing this year, with 72 percent of consumers citing this reason. And moreover, Klarna’s data shows that nearly half of shoppers anticipate making a “bulk of their purchases” on Black Friday this year, compared to 38 percent who said they will spend the most on Cyber Monday.
However, while Black Friday has traditionally been a physical retail event, 56 percent of shoppers said they plan to make a majority of their Black Friday purchase online, compared to the 23 percent of shoppers who said they will shop mostly in-store on the day and 20 percent who said they will plan to buy online and in-store equally.
When they are
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