There are countless ways to get your skin to glow. But if you’re looking for a beauty product to get you that enviable “I-just-got-back-from-a-fabulous-beach-vacay” warmth, there’s only one you should be turning to: bronzer. 
“Bronzer is a product that is used to create warmth and radiance to the skin, which is similar to an authentic tan created by being in the sun,” Mac Cosmetics senior national artist Michelle Clark tells WWD. 
Not to be confused with contour — which Clark says is meant to define and sculpt the face and has a cooler undertone and more matte finish — bronzer is meant to warm the skin and can have shimmer and iridescence to it. Celebrity makeup artist Jamie Dorman agrees, adding that bronzers tend to encompass warm browns and red browns in color and should be placed on skin where the sun would naturally hit. 
How you use bronzer is dependent on which type you opt for, but Clark says you’ll generally want to start slow and then build on color until you get the shade of tan you want, so you don’t overdo it. Regardless of what type of bronzer you choose, she says a good rule of thumb is to place

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