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Before you commit to your first summer beach trip, you need to have the gear to execute the day successfully. More important than a towel or hat is the bag that will help you carry it all in. A designer beach bag can offer ample storage along with the luxurious vibe you need to live out your sunscreen-slathered fantasies. But, not all beach totes are created equal — investing in a designer tote bag that’s both practical and worthy of a spot on the Instagram feed takes some careful curation.
“Think about your beach essentials, and make sure your bag is large enough to stash your beach towel, a book, sandals and a cool drink,” suggests Lisa Park, Vice President/General Merchandise Manager of shoes, handbags and soft accessories at Bergdorf Goodman. “Durability is also key, so invest in something that will hold up to the elements — sand, sea, sun and water. Over-the-shoulder straps or easy-to-carry top handles are also essential as well as pouches or pockets to stash keys and valuables.” Unlike the bag you choose for your day-to-day activities

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