Since 2014, Nike has celebrated Air Max Day to commemorate the innovation behind and lasting cultural impact of its iconic Air Max sneakers. Lucky for fans, the annual event is here once again — bringing with it, per tradition, a host of highly anticipated releases.
This year’s holiday marks the 35th anniversary of the Air Max One, aka the cult-classic style responsible for putting Nike’s revolutionary Air cushioning technology on the map. As such, The Swoosh has released three new versions of the OG silhouette: the “Blueprint,” a North America-exclusive drop featuring a mesh-based upper with blue suede overlays; “Lumière,” a women’s-only style exclusively releasing in Europe and featuring dangling charms that name the annual date for Air Max Day; and “Wabisabi,” launching only in Latin America and Asia Pacific. This latter shoe has a mesh upper offset by earth-toned suede panels as well as “cracked” design in the midsole and outsole that pays homage to the Japanese tradition of appreciating imperfections.
Also debuting is the Air Max Motif, a modern update made with recycled materials and a larger Air window, and an emerald-colored version of the Air Max 97 SE for men to honor the Air Max milestone.
While Air Max Day
This year’s holiday marks the 35th anniversary of the Air Max One, aka the cult-classic style responsible for putting Nike’s revolutionary Air cushioning technology on the map. As such, The Swoosh has released three new versions of the OG silhouette: the “Blueprint,” a North America-exclusive drop featuring a mesh-based upper with blue suede overlays; “Lumière,” a women’s-only style exclusively releasing in Europe and featuring dangling charms that name the annual date for Air Max Day; and “Wabisabi,” launching only in Latin America and Asia Pacific. This latter shoe has a mesh upper offset by earth-toned suede panels as well as “cracked” design in the midsole and outsole that pays homage to the Japanese tradition of appreciating imperfections.
Also debuting is the Air Max Motif, a modern update made with recycled materials and a larger Air window, and an emerald-colored version of the Air Max 97 SE for men to honor the Air Max milestone.
While Air Max Day
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