Whether you’re on team skinny or team wide leg, denim jeans are a key staple in every wardrobe. Classic, timeless, and versatile for dressing up or down, the best women’s jeans can serve as the starting point for countless outfits and occasions. And now, with more denim brands and trends on the market than ever, there’s a pair out there for every style, too. But with such a wide variety of choices, finding the perfect pair of jeans for women can be a major challenge — not to mention incredibly overwhelming.
In fact, a 2022 study by U.K.-based company One Poll found that 46% of women said denim is the most difficult item to buy. Despite the stress caused by shopping for jeans, another 2020 survey by Cotton Incorporated found that 55% of consumers wear denim jeans at least three times a week — meaning finding the best pair is well worth the search.
There are the denim icons like Levi’s and Wrangler, and then newcomers like Good American and Re/Done that are shaking up the space. From classic straight-leg jeans to
Follow WWD on Twitter or become a fan on Facebook.