Everything was rosy at the Bowery Hotel terrace late on Sunday afternoon. The quaint space was decked in greenery and floral displays as a live folk band welcomed guests to the launch party for Lily Aldridge Parfums. A procession of models — Karolína Kurková, Romee Strijd, Stella Maxwell, Taylor Hill, Elsa Hosk, Martha Hunt, Maye Musk, Adriana Lima — made time to stop by and congratulate one of their own on the launch.
“We wanted it to be really fun and cool and easy for everybody during fashion week,” said Aldridge, donning a floral brocade gown fit for the location, as Karen Elson greeted her with a congratulatory gift.
“I’ve just always been a fragrance girl,” said Aldridge of her foray into the beauty category. The initial concept was four fragrances based on different locations of personal significance; bottles of “Haven,” a fragrance based on her home, were set up in a display cart nearby.
“I love florals; I gravitate toward them. If I see anything with rose I’m like, ‘put in cart.’ I just love a rose fragrance and I wanted to create something different that I didn’t have,” she said of the scent. “So I created it to be really fresh
“We wanted it to be really fun and cool and easy for everybody during fashion week,” said Aldridge, donning a floral brocade gown fit for the location, as Karen Elson greeted her with a congratulatory gift.
“I’ve just always been a fragrance girl,” said Aldridge of her foray into the beauty category. The initial concept was four fragrances based on different locations of personal significance; bottles of “Haven,” a fragrance based on her home, were set up in a display cart nearby.
“I love florals; I gravitate toward them. If I see anything with rose I’m like, ‘put in cart.’ I just love a rose fragrance and I wanted to create something different that I didn’t have,” she said of the scent. “So I created it to be really fresh