LONDON — It’s hard to miss the giant billboard from the latest Gabriela Hearst campaign, a romantic black-and-white image of the designer’s mother riding a horse, just outside Heathrow Airport.
Hearst doesn’t do anything by halves, and she’s come to London in full force.
This month, Hearst is making an ambitious entry into the U.K. market, opening the doors to her first store in the British capital, which is located across from Claridge’s and designed by Lord Norman Foster. She has also launched a shop-in-shop at Harrods; dressed a Harrods window and thrown a party to celebrate it all, on Friday as London Fashion Week begins.
“Once the party is over, it will be my first work-free day in a long time. So I decided that if I don’t end up in jail, it’s not a fun party. That’s the standard: Me going to jail means it was a fun party,” said Hearst, ahead of her big day in London.
It was crucial for Hearst’s store to be near the Claridge’s hotel: “I like the association with high service; in New York, we are also next to the Carlyle Hotel. I believe what we do is provide a service, and there isn’t a better standard of
Hearst doesn’t do anything by halves, and she’s come to London in full force.
This month, Hearst is making an ambitious entry into the U.K. market, opening the doors to her first store in the British capital, which is located across from Claridge’s and designed by Lord Norman Foster. She has also launched a shop-in-shop at Harrods; dressed a Harrods window and thrown a party to celebrate it all, on Friday as London Fashion Week begins.
“Once the party is over, it will be my first work-free day in a long time. So I decided that if I don’t end up in jail, it’s not a fun party. That’s the standard: Me going to jail means it was a fun party,” said Hearst, ahead of her big day in London.
It was crucial for Hearst’s store to be near the Claridge’s hotel: “I like the association with high service; in New York, we are also next to the Carlyle Hotel. I believe what we do is provide a service, and there isn’t a better standard of