LONDON — Victoria Beckham is pumping up the volume for spring: She has a ready-to-wear collection that’s packed with voluminous silhouettes and bold colors, and a new, signature color cosmetics offer that shimmers, smokes — and has a sustainable angle, too.
Nothing is stopping Beckham from pressing on with business, certainly not the departure of the company’s chief executive officer Paolo Riva, who left in July after 10 months, for personal reasons.
Ralph Toledano, chairman of the fashion house and acting ceo, said the search continues for Riva’s successor and the company’s strategies are all on track.
“We have the same plan and we’re focused on that,” said Toledano, adding the company was “extremely excited” about the launch this weekend of Victoria Beckham Beauty, a direct-to-consumer brand that will be available at Beckham’s London store on Dover Street, and via the brand’s web site.
“It’s a natural move and she’s personally passionate about it. Going direct-to-consumer was exactly the right strategy for this,” he said.
Nothing is stopping Beckham from pressing on with business, certainly not the departure of the company’s chief executive officer Paolo Riva, who left in July after 10 months, for personal reasons.
Ralph Toledano, chairman of the fashion house and acting ceo, said the search continues for Riva’s successor and the company’s strategies are all on track.
“We have the same plan and we’re focused on that,” said Toledano, adding the company was “extremely excited” about the launch this weekend of Victoria Beckham Beauty, a direct-to-consumer brand that will be available at Beckham’s London store on Dover Street, and via the brand’s web site.
“It’s a natural move and she’s personally passionate about it. Going direct-to-consumer was exactly the right strategy for this,” he said.
Victoria Beckham Beauty products.
Courtesy Photo
During a walk-through at her Hammersmith headquarters before the show, Beckham was busy showing off the clothes, smearing bits of her Lid Luster eye shadow on the inside of her forearm, and touting her new gold